As a new author you obviously want to get as many people as possible to read your book. Given this goal, at first glance it may seem equally obvious that you want to sell your ebook on as many online ebook retailer sites as possible.
I’d like to explain why this is not necessarily the best response, and to add that my opinions are based on my own experiences.
To start with, unless you are blessed with a personal assistant, you will have to be the publicist for your own book. It’s a trade-off – each hour you spend promoting your book is an hour you spend away from writing your next book.