Why Focusing on Kindle Ebooks Makes Good Marketing Sense for New Authors

As a new author you obviously want to get as many people as possible to read your book. Given this goal, at first glance it may seem equally obvious that you want to sell your ebook on as many online ebook retailer sites as possible.

I’d like to explain why this is not necessarily the best response, and to add that my opinions are based on my own experiences.

To start with, unless you are blessed with a personal assistant, you will have to be the publicist for your own book. It’s a trade-off – each hour you spend promoting your book is an hour you spend away from writing your next book.

We start with the assumption, then, that you have limited time each day to promote your book. Therefore, you want to get the most 'bang for your buck', as the saying goes.

What I learned the hard way is that an author can only be in so many places at once. For example, if you are encouraging people to write reviews of your book on Amazon, it is usually awkward to ask the same people to post their reviews on additional sites.

What thus happens is that your book reviews are scattered throughout numerous sites rather than concentrated on one site. So now you send prospective book buyers to the various sites, where they may encounter only one review (or none) of your book.

But if all your reviews are concentrated on one site, and you send prospective book buyers only to that site, then all the reviews would be in one place, which is more impressive.

Now, yes, Amazon’s ebook Kindle software is proprietary. But Amazon makes available for free download Kindle apps for PC, Mac, iPad, etc. In other words, Amazon has got you covered.

Amazon KindleIn addition to the advantage of concentrating your book marketing efforts all in one place (and on the elephant in the room at that), Amazon offers free book marketing opportunities not available at many other sites.

I have already mentioned reader reviews. One advantage is that Amazon allows you to have a public profile automatically connected to any reviews you do on Amazon. The reviews you do can encourage people to check out your books.

Amazon also offers you the opportunity to create a robust Author Central profile, which can even include the feeds from your own blogs. (For an example see mine at www.amazon.com/author/phylliszimblermiller )

Thus, if someone clicks on your author name on an Amazon sales page of a book of yours, the person will go to the list of all your books (provided you “notify” Amazon that you are the author of all your books).

Then there is the option of KDP Select, in which for a period of 90 days (and can be renewed), your ebook (physical book is exempt) is only on KDP. You have two major benefits from this:

  • Amazon Prime members can borrow your book for free – and Amazon pays you for each borrow.

  • You can have five free days (in any configuration) within each 90-day period. This is a great way to introduce people to your writing – and there are numerous sites where you can list your KDP Select free days.

After the first 90-day KDP Select period, you can remove your ebook if you wish and put the ebook on other online book retailer sites. But you will still be faced with the issues of nurturing your book on more than one site.

Of course, if you should hit it BIG, then by all means you will probably want to be on as many book retailer sites as you can be. Yet, when you are starting out as a new author with ebooks, I believe it is better to focus on nurturing your seed rather than scattering your effort to the four winds.

Phyllis Zimbler MillerPhyllis Zimbler Miller is the co-founder of the online marketing company www.MillerMosaicLLC.com and the author of fiction and nonfiction books, including TOP TIPS FOR HOW TO PUBLISH AND MARKET YOUR BOOK IN THE AGE OF AMAZON. She blogs on book topics at www.PhyllisZimblerMiller.com


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